Why The Ice Bucket Challenge Makes Me Sick

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As one friend recently told me, I often tend to succumb to the all-too-familiar temptation of employing elaborate narratives to conceal spite. For whatever merits the phenomenon of a contemporary hater might hold, one should be open about it. I’ve heard about the Ice Bucket Challenge. I’ve seen my social media news feeds swamped with photos of my people pouring icy water on themselves. I’m aware that it’s for charity and – shocker – I’ve heard Oprah Winfrey has done it. And, yet, its whiff of insincerity sickens me.

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